Teagasc: The Ploutos Behavioural Innovation Toolbox

Brief

The Ploutos project, involving 33 partners from 13 countries, is transforming the agri-food system with a groundbreaking Sustainable Innovation Framework. This ambitious initiative combines Behavioural Innovation, Sustainable Collaborative Business Models, and Data-driven Technology Innovation to tackle challenges across the agri-food ecosystem. Through 11 Sustainable Innovation Pilots, the project is actively driving change in everything from arable farming to dairy production. Emotion Media was brought on board to develop a dynamic iPDF, showcasing these powerful insights and offering a roadmap for a more sustainable agri-food value chain.

Approach

Working closely with farmers, researchers, and technology innovators, we distilled the core learnings from each Sustainable Innovation Pilot. The iPDF format was selected for its interactive and multimedia capabilities, creating an accessible, engaging way for users to connect, learn, and share the project’s findings. Through videos, infographics, and interactive content, the iPDF brings the Ploutos vision to life, making complex ideas easy to understand and relevant to a wide range of audiences.

Result

The final iPDF is a vital resource for the agri-food sector, delivering a comprehensive overview of sustainable innovation and actionable insights that inspire behavioural change. It equips stakeholders—from farmers and industry experts to policymakers—with the tools and knowledge they need to drive a more balanced, sustainable food system. Built for longevity, the iPDF supports ongoing knowledge sharing and can be easily updated as new information emerges.